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Keywords: Perceived ease of use
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Journal Articles
An investigation into factors influencing consumer buying behaviour towards online shopping in Ghana
Available to Purchase
African Journal of Economic and Management Studies (2026) 17 (1): 55–71.
Published: 03 October 2024
...Patrick Joel Turkson; Felix Amoah; Laura Novienyo Abla Amoah Purpose The study aims to investigate the factors influencing consumer buying behaviour towards online shopping in Ghana. Design/methodology/approach A web survey was employed to test the concept mode. Perceived ease of use (PEOU...
