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Keywords: Perceived employee service delivery skills
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Journal Articles
African Journal of Economic and Management Studies (2024) 15 (3): 483–500.
Published: 31 January 2024
... to their bank. Originality/value Guided by relationship marketing theory, the role of affective and calculative commitment in mediating the delight–loyalty link in an emerging market context is uncovered. Perceived employee service delivery skills Perceived value Trust Delight affective commitment...
