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Keywords: Perceived usefulness
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Journal Articles
An investigation into factors influencing consumer buying behaviour towards online shopping in Ghana
Available to Purchase
African Journal of Economic and Management Studies (2026) 17 (1): 55–71.
Published: 03 October 2024
...), perceived usefulness (PU), perceived hedonic value (PHV) and perceived trust (PT) served as the independent variables, while consumer online buying behaviour (ConOBB) served as the dependent variable. The convenience sampling method was adopted to solicit data from 437 respondents. SPSS 26 and STATA 17 were...
