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Keywords: Predictive model
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Journal Articles
Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic
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African Journal of Economic and Management Studies (2023) 14 (3): 379–398.
Published: 02 March 2023
... empirical evidence of the moderating role of perceived usefulness in the relationships between e-marketing continuance intention and its predictors. Pharmaceutical industry e-marketing Continuance intention COVID-19 pandemic Smart PLS Predictive model Zimbabwe The dawn of the COVID-19...
