...Mostafa ElBolok; Menatalla Kaoud Purpose This paper aims to explore the role of immersive technologies in reshaping the marketing techniques for the real estate industry and their effect on the consumer purchase decision process. Design/methodology/approach The research methodology is based...

... bureaucratic, institutional and legal framework, both governments have taken strides in abridging the long permit process for real estate developers and expediting the registration of housing units by homeowners [1] . In spite of these legal reforms, which were launched in 1994 in South Africa and in 2005...