..., commitment and satisfaction can foster attitudinal loyalty, ultimately leading to improved behavioural loyalty. Originality/value The current study contributes to new knowledge on the interrelationship of selected relationship quality dimensions, attitudinal loyalty and behavioural loyalty among SME...

...Ernest Emeka Izogo; Abdi Reza; Ike-Elechi Ogba; Chukwunonso Oraedu Purpose The purpose of this paper is to explore the determinants of relationship quality (hereafter referred to as RQ) and its impact on customer loyalty within an emerging retail banking market through a dual-lens theory...

...) highly recommended the practice of including satisfaction as an important part of the relationship quality construct. Satisfaction is accordingly included in this study. Ganeson et al. (2010, p. 362) defines opportunism as “transgression of the norms of a specific business relationship...

.... Findings All relationship marketing dimensions were found to be significant contributors to both relationship quality and customer satisfaction. Empirically, similar to other studies conducted in varying contexts, customer satisfaction was found to be a significant predictor of relationship quality...