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Keywords: Samsung
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Journal Articles
African Journal of Economic and Management Studies (2026) 17 (1): 104–118.
Published: 17 November 2025
.../methodology/approach This quantitative study was cross-sectional, and a sample of 651 Gen Y Samsung smartphone users from two South African universities completed a questionnaire with structured questions. Structural equation modelling (SEM), Analysis of Moment Structures (AMOS) and the bootstrapping method...
