...), satisfaction and loyalty. Design/methodology/approach Utilizing data from the Ghanaian banking sector, which has been going through some reforms that are changing the banking landscape, the study analyzes data from 587 customers. Respondents were drawn from a cluster of banks within an enclave...

...Aobakwe Ledikwe; Mornay Roberts-Lombard; Hendrik Baltus Klopper Purpose The purpose of this paper is to investigate the extent to which the attitudinal loyalty of customers of small and medium apparel businesses is influenced by their perceptions of trust, commitment and satisfaction. In turn...

...Olumide Olasimbo Jaiyeoba; Totwana Tito Chimbise; Mornay Roberts-Lombard Purpose The purpose of this paper is to establish the level of usage of e-services (websites and e-mail) by Botswana Public Officers Medical Aid Scheme (BPOMAS) and PULA Medical Aid (PULA) customers; the level of satisfaction...

...’ perceptions of experience value, analyse the influences of various profile variables on experience value, and investigate the relationship between experience value, satisfaction, and customer behavioural intentions regarding guesthouses in Ghana. Design/methodology/approach A quantitative research design...