...Noah Olasehinde; Deborah Kadejo Purpose This study examines the effect of price and service quality on consumer switching behaviour in Nigeria's telecommunications industry, testing the global assumption of price dominance in a market characterized by infrastructure constraints and inconsistent...

...Wenyuan Li; Wisdom Wise Kwabla Pomegbe; Courage Simon Kofi Dogbe; Jewel Dela Novixoxo Purpose The purpose of this paper is to ascertain how perceived service quality mediates employees’ customer orientation and customer satisfaction in the public utility sector. Design/methodology/approach...