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Keywords: Structural attachment
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Journal Articles
Effects of structural and bonding-based attachment on brand loyalty
Available to Purchase
African Journal of Economic and Management Studies (2018) 9 (3): 305–318.
Published: 17 July 2018
... loyalty PLS-SEM Attachment theory Bonding attachment Structural attachment Telecommunication network brands Brand loyalty is one of the marketing concepts that have received much attention from researchers in the marketing discipline. The determinants of brand loyalty have been well studied...
