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Keywords: Technology-enabled service
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Journal Articles
Predicting user continuance intention towards M-pesa in Kenya
Available to Purchase
African Journal of Economic and Management Studies (2017) 8 (1): 36–50.
Published: 13 March 2017
... an integrated and enhanced model that can predict user continuance intention toward a mobile technology-enabled service. In essence, the developed model integrates the potent predictive aspects of PAM and task-technology fit (TTF), and identifies the limiting aspects of each of the models. The rest...
