... delivery skills, perceived value and trust in the relationships between delight, affective commitment, calculative commitment and loyalty. Design/methodology/approach A descriptive research approach was applied, and the data were collected from 332 retail banking customers in an emergent market who...

...Aobakwe Ledikwe; Mornay Roberts-Lombard; Hendrik Baltus Klopper Purpose The purpose of this paper is to investigate the extent to which the attitudinal loyalty of customers of small and medium apparel businesses is influenced by their perceptions of trust, commitment and satisfaction. In turn...

... Analysis of Variance test. Findings – Trust-Quality services emerged as the most outstanding determinant of relationship marketing within the retail stores context followed by relational orientation, commitment and proximity. Quality services were found to have the most significant positive impact...