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Keywords: Utility space
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Journal Articles
African Journal of Economic and Management Studies (2025) 16 (4): 614–629.
Published: 20 December 2024
..., this study aimed at examining consumer preferences for the ripped plantain powder mix for kaklo using advanced discrete choice modelling techniques. Design/methodology/approach We employed random utility maximization and random regret minimization methods in both utility space and willingness to pay (WTP...
