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Keywords: Virtual reality
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Journal Articles
Reshaping marketing through immersive technologies – an exploratory study in the Egyptian real estate sector
Available to Purchase
African Journal of Economic and Management Studies (2026) 17 (1): 72–86.
Published: 20 June 2025
... 2024 16 06 2024 03 02 2025 09 05 2025 27 05 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Immersive technologies Marketing Real estate Virtual reality Consumer behavior Virtual commerce refers to commercial...
