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I could quote many more examples of linguistic difficulties facing the managers, research workers, salesmen and other staff for whom we provide a service. You are all familiar with the problem. Some of you cope with it using the resources at your disposal, sometimes scanty, sometimes considerable. Others would like to help their colleagues but are deterred, and I can almost hear them say ‘Am I taking on more than I can cope with? How do I set about it? Can I do it at a time when my budget is limited and it is a struggle to maintain services and standards, let alone embark upon a new venture?’

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