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I lovepublishers. Let me make that point crystal‐clear before I embark on the main theme. I love publishers. Apart from the fact that their activities provide me with my job, I think that they are one of the most important, if not the greatest, factors in the growth of civilization—from the ancient Greeks to the atom bomb. Scientific research on its present scale is impossible without the publishers. Technological advance and the application of research to industry would be atrophied without them. We should, therefore, acknowledge our great debt and be grateful for the very high standard of achievement of publishers. We should recognize also the high ethical standards of the majority of them.

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