Route ROI: the hard news highway

The ex‐editor of Guardian Unlimited, considers the current position of newspaper Web sites. Points to the success of the old trusted brands. Agrees they cost a lot but believes newspapers have little choice but to continue to invest in them, they are becoming a fixed cost. Considers the rise and challenge of weblogs, or blogs – link‐driven sites each with a mixture of links, commentary, and personal data, comments and essays and poems.