Skip to article sections

Cristina HastingsLondon Business School, London, UK

is the recipient of the Journal's Outstanding Paper Award for Excellence for her paper

“Discussion of performance measures in public service broadcasting”

which appeared in Aslib Proceedings, Vol. 56 No. 5, 2004

Cristina Hastings research in performance measures began during her five year period at Accenture, where, alongside client assignments, she contributed to innovative thinking in measuring business performance and the challenges of tying these to stakeholder wants and needs. At Proteus, a media consultancy, she subsequently developed their internal performance measurement system, building this alongside the career progression structure. Cristina wrote this article whilst studying for her full-time MBA at London Business School,and following assignments within BBC Strategy and BBC New Media. Cristina now works in Strategic Planning for AstraZeneca UK. She was educated at Oxford University (MA) and London Business School (MBA). She is a keen tennis player,playing for The Queens' Club, and competes in triathlons.

Data & Figures

Contents

Supplements

References

Languages

or Create an Account

Close subscription notice
Close access options