MAKING The MOST OF WHAT YOU'VE GOT

Most information services start from small beginnings and the extent to which they may be allowed to expand depends largely on the impact which they make in their early stages. Such impact in turn depends upon making the maximum use of those limited resources which are inevitably associated with small beginnings—limited resources in the way of material, equipment, and staff—and the object of this present talk is to provide some indication of the manner in which such limited resources may be exploited to the greatest effect.