CURRENT TRENDS In CONSUMER PROTECTION: Report of a paper given by Mrs Joyce Sanderson, Assistant Project Officer, Which?

Mrs Sanderson pointed out that the need for consumer protection had recently been emphasized by the publication of Which? and Shopper's Guide, by the Consumers' Association and the British Standards Institution respectively. The increased spending power of the British people had stimulated industry, enlarged the field for advertising, and encouraged a trend towards branding of all consumer goods.