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The term market research may well suggest an assortment of mental pictures. Some of you may visualize an attractive young woman armed with a questionnaire and going from door to door asking questions about detergent powders. Others perhaps will picture a statistician plotting points on a graph and extrapolating them for future years. Both certainly have some application to market research, in its broadest sense, but I intend to discuss industrial market research, which poses and attempts to answer a more complex set of questions.
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