Publicity and promotion for information services in university libraries

A survey of information services in university libraries also obtained details of the methods used to publicize these services. A distinction is made between active and passive forms of publicity, and it was found that the latter predominated. Active publicity was used most frequently by the technological university libraries and less by those of the civic and new universities, although the former compared favourably in some respects. The lowest level of publicity was found in the libraries of the London colleges.