Measuring the value and marketing the service: an approach to library benefit

The value of libraries and information services lies in their contribution to customer information needs. As non‐profit organisations, their benefit is seen less as profit than as benefit or utility to the communities they serve. They follow service goals and resource management goals, and a successful balance ensures effectiveness and efficiency. Good management methods within the organisation increase the likelihood of achieving these goals, and such methods include systematic monitoring and analysis of internal data and systematic and imaginative marketing.