Modern fables do not begin ‘Once upon a time’. ‘Imagine in the future' is more appropriate. If you are familiar with Douglas Adams’ Hitch‐hiker's Guide to the Galaxy you may know this fable already. Imagine in the future a planet in another solar system. The planet is called Golgafrincham, although that hardly matters. The people of Golgafrincham are unhappy; something must be done. The rulers confer and produce a solution to their plight. Rumours are spread amongst the population that their planet is doomed—it is going to crash into the sun, it will be invaded by a swarm of giant piranha bees, it is going to be eaten by a mutant star goat! In order to save themselves, the whole population must be removed to another planet using giant space arks. Into the first ‘A’ ark will go all the brilliant leaders, the scientists, the great artists—all the achievers. Into the third or ‘C’ ark will go all the people who do the necessary work and make things. And into the ‘B’ ark will go everyone else—the middlemen: hairdressers, TV producers, insurance salesmen, personnel officers, public relations executives, management consultants, telephone sanitizers and information intermediaries. The catch, as you will probably have guessed, is that the ‘B’ ark is despatched first, just to make sure that the ‘A’ and ‘C’ people, when they arrive in their new home, can be sure of a good haircut and clean telephones. Only they never do arrive. They never leave. But they have got rid of all their middlemen and happiness is restored.
Article navigation
Review Article|
February 01 1984
The intermediary today and tomorrow Available to Purchase
Publisher: Emerald Publishing
Online ISSN: 1758-3748
Print ISSN: 0001-253X
© MCB UP Limited
1984
Aslib Proceedings (1984) 36 (2): 79–86.
Citation
Duckitt P (1984), "The intermediary today and tomorrow". Aslib Proceedings, Vol. 36 No. 2 pp. 79–86, doi: https://doi.org/10.1108/eb050913
Download citation file:
200
Views
Suggested Reading
Testing risk proxies for financial collateral haircuts: adequacy of capturing tail risk
Journal of Risk Finance (July,2020)
Hiking tourism: educating hikers through the interpretation of on-site information and predicting precautionary behavior
Tourism Review (July,2022)
Comment
New Library World (November,1981)
A model of pilgrimage tourism: process, interface, people and sequence
European Business Review (January,2016)
Sustainable tourism in the Corsican mountains: the mare to mares trail
Worldwide Hospitality and Tourism Themes (June,2020)
Related Chapters
Experience use history and typology of substitutability among hikers
Advances in Hospitality and Leisure
Hiking as Mental and Physical Experience
Advances in Hospitality and Leisure
Battlefield Tourism Intermediaries
Battlefield Tourism
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
