Towards an information market model

The marketing of consumer products has developed into a sophisticated operation, largely in response to the maturation of markets and the consequential increased competition. Those participants active in markets are constantly vying with each other for their share of the value added, and complex interactions between the different components of the market develop. The market for information, in contrast, is relatively undeveloped, and whilst information has some characteristics which differentiate it from conventional consumer products, there is nevertheless considerable similarity which allows an analogous model for the information market to be constructed.