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Volume 44, Issue 10
1 October 1992
This article was originally published in
Aslib Proceedings
Aslib Proceedings Cover Image for Volume 44, Issue 10
Review Article| October 01 1992

The evaluation of marketing information: some current practices and trends

Bernard Woods
Bernard Woods
Database Capitalisation Consultancy Ltd.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-3748
Print ISSN: 0001-253X
© MCB UP Limited
1992
Aslib Proceedings (1992) 44 (10): 361–364.
https://doi.org/10.1108/eb051297

Evaluation is the judgement or determination of value. As value is, by definition, an emotive word it seems appropriate to begin by quoting the definitions of value that are used within the context of this paper.

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© MCB UP Limited
1992
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