An enterprise exists as a congress of information and knowledge: it is the knowledge embedded in it, and the processing of information throughout it, that lead to the strategy, change and action that convert the enterprise into a dynamic reality. Management, however else it may be defined, is also the process that ensures that information and knowledge are effectively deployed in an enterprise's interests. In this the manager is joined by all the knowledge workers in the organization—the designers, researchers, engineers, trainers, administrators, accountants — who provide the enterprise with its collective brainpower. That brainpower, focused on the wellbeing and success of the enterprise, is the true generator of value added and must therefore be the chief asset of any business or institution.
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