Developing This is The North East

This paper discusses the creation of a major Web site by a major UK regional morning newspaper, and highlights consequent issues and possibilities which have arisen for the company as it has exploited the new digital medium. These include offering added value to the news product by including different perspectives and opinion; regular updating, and facilitating greater readership interactivity. The financial implications of open Web access are also considered, with the importance of online advertising emphasised. The article concludes that the company are moving away from seeing information as a printed product to its publication in whatever form accrues the most revenue.