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This article explores the reasons why librarians should be at the heart of Internet site development. There are two distinct ways in which librarians can most effectively contribute to this medium. The first is by getting involved in information architecture. This new discipline requires skills such as expertise in search techniques and navigational logic, and generally involves the librarian working closely with graphic designers to create a firm foundation for the site. The second area is the role librarians can play in the structuring of the data which drives the site (data management).

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