Information metrics and user studies Available to Purchase

Three questions – what can be studied; how can studies be done; and what can be measured – drive research methods and help to identify information metrics for user studies. User studies can investigate user needs, search strategies, or preferences. Observing and asking, the two main methods for conducting user studies, yield quantitative and qualitative data through studying patterns of behavior and insights into motivation. ciber (Centre for Information Behaviour and the Evaluation of Research, City University, London) is in a good position to continue supporting information user behavior studies that use a variety of methods to gather both qualitative and quantitative data and help establish consistent metrics.