Broadband in Britain: how does it compare with narrowband? Available to Purchase

An online survey was run to investigate the broadband Internet users in Britain. A sample of 1,594 Internet users replied to questions that asked them about their different uses of the Internet and reasons for using this medium. Comparisons were made between respondents (33 per cent) who said they had a high‐speed of “broadband” Internet connection and those (67 per cent) who had a narrowband connection. Broadband users were more likely to be male and older than narrowband users. Broadband respondents were also likely to be more experienced Internet users, having had longer Internet access and being more frequent users. Broadband respondents were more advanced Internet users than narrowband respondents, being more likely to engage in consumer and financial transactions online and to exchange software and files with other users. Evidence emerged among all Internet users in the sample that online behaviour was displacing off‐line media use. Internet users felt that they had reduced the time they spent in reading newspapers and watching television.