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Purpose

The purpose of this paper is to explore the application of post‐structuralist theory to understanding hypertext and the World Wide Web, and the challenge posed by digital information technology to the practices of the information profession.

Design/methodology/approach

The method adopted is that of a critical study.

Findings

The paper argues for the importance of post‐structuralism for an understanding of the implications of digital information for the information management profession.

Originality/value

Focuses on an epistemological gap between the traditional practices of the information profession, and the structure of the World Wide Web.

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