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Journal Articles

The costs and benefits of the Internet as a marketing and communications tool: the attitudes, perceptions and experiences within the non‐profit environmental sector in Scotland

Lorraine Illingworth, Dorothy Williams, Simon Burnett
Journal: Aslib Journal of Information Management
Aslib Proceedings (2002) 54 (5): 280–293.
https://doi.org/10.1108/00012530210448235
Published: 01 October 2002
...Lorraine Illingworth; Dorothy Williams; Simon Burnett Discusses the findings of a study investigating the attitudes, perceptions and experiences of Scottish non‐profit environmental organisations and the costs and benefits of the Internet as a marketing and communications tool. Aims to ascertain...
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