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Keywords: AIDA model
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Journal Articles
From encounter to action: understanding consumer information encountering behavior on short video platforms using the AIDA model
Available to Purchase
Aslib Journal of Information Management 1–20.
Published: 12 December 2025
... Combined with the Attention-Interest-Desire-Action (AIDA) model and the IE episodes provided by Erdelez, this study finally constructs a process model of users' CIEB in short video platforms, including four stages: information attention, interest attraction, desire activation and action implementation...
