...Tao Zhou; Zhilin Si Purpose Integrating both the information adoption model (IAM) and artificial intelligence (AI) ethics, this research examined the mechanism shaping artificial intelligence-generated content (AIGC) health information adoption. Design/methodology/approach We collected 455...

... a mixed method combining SEM and fsQCA to analyze data gathered from 468 participants. Findings The findings revealed that tailored response, human-like cues and digital culture exposure influenced perceived warmth and competence of AIGC, while bottom-line mentality did not exhibit a significant...