...Ya-Ching Lee Purpose – The purpose of this paper is to investigate factors affecting attitudes toward social-local-mobile (SoLoMo) advertising from the perspective of social capital. Design/methodology/approach – There were 422 respondents filling out the survey instrument. The research...

...Vanda Broughton; David Crystal Purpose This paper seeks to explicate the notion of “semantics”, especially as it is being used in the context of the internet in general and advertising in particular. Design/methodology/approach The conception of semantics as it evolved within linguistics...

...Charles Oppenheim; Joanna Wills Considers one possible strategy for ensuring JANET’s continued growth and development, namely to introduce advertising on JANET web pages. Despite this strict policy of no commercial activity on JANET, a few passive advertisements are in fact permitted. Research...

... opportunities and requirements for the position of information and knowledge managers was extracted from job advertisements,which appeared in the three weekly national newspapers with the highest circulation figures in South Africa. The findings revealed that employers seem to have a problem indefining...