Keywords: Advertising effectiveness
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Aslib Proceedings (1999) 51 (3): 78–90.
Published: 01 April 1999
... is currently managed, and what expectations are held for the future. The overall picture was one of optimism for the future, tempered by the initial caution that characterises any new field. © MCB UP Limited 1999 Newspaper publishing World Wide Web Advertising effectiveness United Kingdom...

or Create an Account

Close subscription notice
Close access options