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Keywords: Approach-avoidance motivations model
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Journal Articles
Aslib Journal of Information Management (2025) 77 (5): 990–1024.
Published: 04 June 2024
... and avoidance stimuli, a trend mirroring the approach-avoidance motivation model (AAMM). Our study, anchored in AAMM and the stimulus-organism-response (SOR) model, aims to dive into the complex dynamics of these factors that shape users' SC continuance intentions. Design/methodology/approach Our findings...
