... of telemedicine adoption intention. Findings The findings indicate that perceived usefulness, perceived ease of use, perceived knowledge and perceived severity positively influence attitudes toward telemedicine. Conversely, perceived vulnerability, response efficacy and self-efficacy did not show...

...Yanrun Xu; Tingting Jiang; Xiao Hu; Huiyi Tian Purpose Health short videos are serving as a powerful tool for encouraging individuals to actively adopt healthier behaviors. The sensory cues applied in these videos can be useful for engaging peripheral processing and enhancing attitudes. While...

... with their own level of maturity, and addresses the question “Are there segments which can be profiled?” Thus, the objectives of the study are to propose a model that explains the attitude of user segments towards its adoption; identify probable user segments and profile them; examine the importance...