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Keywords: BANOVA
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Journal Articles
Aslib Journal of Information Management 1–22.
Published: 17 October 2025
... tasks shape users’ reliance on platform features. Design/methodology/approach The study employs a Bayesian analytical framework and surveys 600 South Korean users of Coupang and AliExpress. Using a Bayesian extension of ANOVA (BANOVA), it models the mediation effect of browsing engagement between...
