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Journal Articles
Readability and word complexity of SERPs snippets and web pages on children’s search queries: Google vs Bing
Available to Purchase
Aslib Journal of Information Management (2019) 71 (2): 241–259.
Published: 01 March 2019
...Dania Bilal; Li-Min Huang Purpose The purpose of this paper is to analyze the readability and level of word complexity of search engine results pages (SERPs) snippets and associated web pages between Google and Bing. Design/methodology/approach The authors employed the Readability Test Tool...
Journal Articles
Hit count estimate variability for website-specific queries in search engines: The case for rare disease association websites
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Aslib Journal of Information Management (2018) 70 (2): 192–213.
Published: 13 March 2018
... rare disease association websites is analysed, obtaining the website-specific hit count estimation for the first and last SERPs in two search engines (Google and Bing) at two different periods in time (2016 and 2017). Findings It has been empirically demonstrated that there are differences between...
