... and, in the case of dense and overworked research areas, early warning as to when to start looking elsewhere for future articles. © Emerald Group Publishing Limited 2005 Research results Brand loyalty Publishing We recently ran a count on our up‐to‐date author database, where we have active...

... services Consumer behaviour Brand loyalty Digital communications The upturns and downturns of the digital revolution of the 1990s and early part of this century are well rehearsed. Economic historians will tell us in time just how significant the dotcom bubble was in influencing the nature...