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Keywords: Churn intention
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Journal Articles
Investigating physician churn in online health communities from a social influence perspective
Available to Purchase
Aslib Journal of Information Management (2024) 76 (6): 974–995.
Published: 14 July 2023
... regression models were employed to verify the proposed theoretical model. Findings The results suggest that physicians' churn intention is influenced by online and offline social influences, and the offline social influence is more powerful. Physicians' reputational and economic returns could weaken...
