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Keywords: Click-through rate
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Journal Articles
Google Discover data-driven study of user activity on e-commerce platforms
Available to Purchase
Aslib Journal of Information Management (2025)
Published: 11 March 2025
... service Click-through rate Recommendation system Website efficiency Search engine Google Discover, integrated into Google Search, functions as a search recommendation service offering users individual streams containing articles, news, videos and other various material types (Thurman, 2011...
Journal Articles
Device-dependent click-through rate estimation in Google organic search results based on clicks and impressions data
Available to Purchase
Aslib Journal of Information Management (2025) 77 (3): 513–529.
Published: 10 January 2024
...Artur Strzelecki; Andrej Miklosik Purpose The landscape of search engine usage has evolved since the last known data were used to calculate click-through rate (CTR) values. The objective was to provide a replicable method for accessing data from the Google search engine using programmatic access...
