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Keywords: Clicking behaviour
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Journal Articles
What prompts users to click on news headlines? Evidence from unobtrusive data analysis
Available to Purchase
Aslib Journal of Information Management (2020) 72 (1): 49–66.
Published: 30 October 2019
...Tingting Jiang; Qian Guo; Shunchang Chen; Jiaqi Yang Purpose The headlines of online news are created carefully to influence audience news selection today. The purpose of this paper is to investigate the relationships between news headline presentation and users’ clicking behavior. Design...
