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Keywords: Clicks
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Journal Articles
Device-dependent click-through rate estimation in Google organic search results based on clicks and impressions data
Available to Purchase
Aslib Journal of Information Management (2025) 77 (3): 513–529.
Published: 10 January 2024
...Artur Strzelecki; Andrej Miklosik Purpose The landscape of search engine usage has evolved since the last known data were used to calculate click-through rate (CTR) values. The objective was to provide a replicable method for accessing data from the Google search engine using programmatic access...
