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Keywords: Clickstream data analysis
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Journal Articles
What prompts users to click on news headlines? Evidence from unobtrusive data analysis
Available to Purchase
Aslib Journal of Information Management (2020) 72 (1): 49–66.
Published: 30 October 2019
.../methodology/approach Two types of unobtrusive data were collected and analyzed jointly for this purpose. A two-month server log file containing 39,990,200 clickstream records was obtained from an institutional news site. A clickstream data analysis was conducted at the footprint and movement levels, which...
