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Keywords: Consumer demand
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Journal Articles
From encounter to action: understanding consumer information encountering behavior on short video platforms using the AIDA model
Available to Purchase
Aslib Journal of Information Management 1–20.
Published: 12 December 2025
... behavior Consumer demand Short videos AIDA model Grounded theory National Social Science Fund of China 24CTQ001 http://dx.doi.org/10.13039/501100012456 Funding: This work was supported by National Social Science Fund of China (award number: 24CTQ001). The rapid growth...
