Keywords: Consumer-generated content
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Journal Articles
Aslib Journal of Information Management (2015) 67 (4): 392–407.
Published: 20 July 2015
.... This is the essence of eWOM: users of products and services affect one another’s behavior via informal communication on the internet (Litvin et al., 2008). With eWOM, users can openly share their opinions of brands, products or services (Jansen et al., 2009). This consumer-generated content can...

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