...) remains notably absent. This study seeks to fill this gap by examining how the visibility of health knowledge influences users’ continuous use intention of OHCs, while also exploring the contingent influence of individuals’ prosocial tendencies. Design/methodology/approach Drawing on the social...

... leading to continuous use (CU). Particularly, this study investigates the use of the ChatGPT Translate function. Requirements for task-AI-technology fit, trust and satisfaction relevant to ChatGPT Translate are addressed in this study. Design/methodology/approach Task-technology fit (TTF) theory forms...

.... Findings Performance expectancy, hedonic motivation, and habit had direct, positive influence on the continuous use intention, whereas effort expectancy and social influence were not significant predictors of continuance intention of OTOCs. Perceived social presence was a significant, indirect predictor...